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Joico

JOICO Blonde Life Brightening Shampoo 300ml

A nourishing shampoo that preserves the longevity of blonde hair, leaving it cleansed, silky, and protected against damage.

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RRP: £22.70 Current price: £19.30

Save £3.40 ( 15% Off )

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Image 2 - Split image shows a womans hair before on the left and after on the right with visible text BEFORE AFTER JOICO. Image 3 - A bottle of Joico Blonde Life Brightening Shampoo is shown next to text that reads BRIGHTENING SHAMPOO for all blondes Keeps blondes bright and on-tone Gently cleanses hair fighting brassiness, brittleness, and breakage Free from SLS/SLES sulfates with text on the bottle reading JOICO BLONDE LIFE BRIGHTENING SHAMPOO to nourish & illuminate SHAMPOOING RAVIVANT pour nourrir et illuminer CHAMPÚ ALTO BRILLO para nutrir e iluminar SmartRelease 300 ml / 10.1 fl oz. Image 4 - A Joico Blonde Life Brightening Shampoo bottle is shown with ingredients like arginine powder, tamanu oil, and monoi oil, along with text descriptions Joico BLONDE LIFE BRIGHTENING SHAMPOO to nourish & illuminate SHAMPOOING RAVIVANT pour nourrir et illuminer CHAMPU ALTO BRILLO para nutrir e iluminar SmartRelease 300 ml / 10.1 fl oz Arginine: Products containing this amino acid help protect hair and rebuild it from the inside out. Monoi oil: Helps fight frizz, boosts shine & protects against environmental damage. Tamanu oil: Packed with fortifying omegas. Helps deeply hydrate, boosts shine & banishes brittleness. Image 5 - The image displays the BLONDELIFE BLONDE STRONG ROUTINE which includes Step 1 Shampoo using Joico Blonde Life Brightening Shampoo, Step 2 Condition or Treat using Joico Blonde Life Brightening Conditioner or Masque, Step 3 Treat using Joico Blonde Life Blonde Strong Detangler, and Step 4 Treat using Joico Blonde Life Brilliant Glow Brightening Oil. Image 7 - Joico Blonde Life shampoo, conditioner, and masque bottles are displayed with text above reading Keep your blonde bright & perfectly on-tone followed by product details JOICO BLONDE LIFE BRIGHTENING SHAMPOO to nourish & illuminate SHAMPOOING RAVIVANT pour nourrir et illuminer CHAMPU ALTO BRILLO para nutrir e iluminar Simple. Smart. Beautiful. 8.5 fl oz / 250 ml e JOICO BLONDE LIFE BRIGHTENING CONDITIONER for illuminating hydration & softness REVITALISANT RAVIVANT pour une hydratation illuminante et de la douceur ACONDICIONADOR ALTO BRILLO para una hidratación luminante y suave Simple. Smart. Beautiful. 8.5 fl oz / 250 ml e JOICO BLONDE LIFE BRIGHTENING MASQUE to intensely hydrate, detox & illuminate MASQUE RAVIVANT pour hydrater intensément, détoxifier et illuminer MASCARILLA ALTO BRILLO para hidratar intensamente, desintoxicar e iluminar Simple. Smart. Beautiful. 5.1 fl oz / 150 ml e.

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JOICO Blonde Life Brightening Shampoo 300ml

This item

JOICO Blonde Life Brightening Shampoo 300ml

RRP: £22.70 Current price: £19.30

Save £3.40 ( 15% Off )

Total Price:

£39.11

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Customer Reviews

4.89 stars out of a maximum of 5

5 stars rating 25 reviews

4 stars rating 3 reviews

3 stars rating 0 reviews

2 stars rating 0 reviews

1 stars rating 0 reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Love this!

4 stars out of a maximum of 5

Fab shampoo perfect for my fine dry highlighted hair. Keeps my colour looking fresh it’s great if you wash your hair frequently as it doesn’t weigh it down this is my 3rd or 4th purchase and would definitely recommend 

by Deborah Verified Purchase

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Shampoo

5 stars out of a maximum of 5

Love this shampoo and I have tired a lot makes my hair soft and adds shiny will definitely buy more from this range

by Steph Verified Purchase

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❤️

5 stars out of a maximum of 5

I love this shampoo,I have natural blonde thin fine hair and it helps brighten it and you only need a tiny amount so it lasts a long time,I use the hair mask after and the blonde oil as well and my hair has never been in better condition.I only use this on my hair now with the occasional mask and scalp care as extra.

by Shona Verified Purchase

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Good

5 stars out of a maximum of 5

Bought for highlights and it does as it's was promised. but must use hair mask or proper conditioner 😉 after it. The colour brighter.

by Nadezda Verified Purchase

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Lovely

5 stars out of a maximum of 5

Smells lovely and the bottle lasts ages! It definitely helped keeping my blonde coloured hair blonde.

by Kayleigh Verified Purchase

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Great shampoo

4 stars out of a maximum of 5

I love the smell of this product and how clean and soft it made my hair feel, I didn’t personally notice it making a difference to the lightness of my hair but still a great product. 

by Misha Verified Purchase

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Joico brightening Shampoo

5 stars out of a maximum of 5

Leaves hair feeling lovely and bright. Great smell also.

by Heather Verified Purchase

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Only shampoo for me

5 stars out of a maximum of 5

I use this on my highlighted hair. Leaves it feeling great.

by Louise Verified Purchase

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perfect shampoo for blondes

5 stars out of a maximum of 5

As I usually use purple shampoo but find it can be a little drying I wanted to try this shampoo as an alternative. It smells great, you dont need loads and I dont think its a shampoo you need to use for every wash. I really think you can tell a difference when using this. When my hair is due to be getting done and it looks a little due I tend to go to this and helps freshen my blonde up without drying my hair out. It is expensive but I think if you dont need to use it consistently I find mine lasts a long time and I have long hair.

by Caitlin Verified Purchase

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Love it

4 stars out of a maximum of 5

I love this brand. I think it’s great. I try and alternate between this and olaplex when they run out and I use cheap brands in between deliveries and I can really notice the difference. I am hooked. 

by Tanya Verified Purchase

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